Samsung Deluxe AndreKim Air-Conditioner
– Butterfly Shell design – 2007 year
( made by HANARTS )
Refrigerators, washing machines and air conditioners are white appliances. Traditionally, household appliances are white.
In the distant future, white household appliances may disappear. Black, red and other color and design household appliances are very popular. Home appliances now tend to go beyond simple functions to interior accessories.
“Stop the white appliances … the black appliances pop up”
According to the industry on April 4, one out of two Hauschun air conditioner home multi-products sold by Samsung Electronics (2,442,000 Won 78,000 -3.1%) appeared in black color. The proportion of black color is about 45%.
Samsung Electronics has released a black color model as its flagship product this year. The Andre Kim II model consisted of black tones and red tones. The Osborn and Little designs used by the British imperial are also popular.
The proportion of black-tones in home multi-products, which are premium models, has increased significantly.
Black color was dark tone, so it was pointed out that it is not suitable for hot summer. The choice to reverse this prejudice has been evaluated as successful so far.
The biggest reason is the choice to match the interior of the house with the TV or refrigerator. Samsung Electronics has been receiving favorable reviews both at home and abroad for TVs that emphasize black, such as a board, a pav. If the same tone air conditioner is installed, it is suitable for the interior of the house.
Samsung also unveiled the Andre Blackpal series of butterfly motifs early last month. It designed the exterior of the air conditioner with a black tone using the mother-of-pearl used for high-grade furniture. It is a limited-sale product that is sold only to 3000 people on first-come-first-served basis.
Samsung Electronics officials said, “Black color is harmonious with other household appliances such as PDP TV and audio in the living room, and it has the charm that shows the premium image best and does not get tired easily.”
LG Electronics’ air conditioners are more popular than white products, with blue and red products. At the time of reservation sale, red-hot red products became popular, but as the summer season approached, cool blue-toned products became popular.
Daewoo Electronics is well received as an arpeggio style home appliance series that blends black and red.
